Aeroplan

Earn, track and redeem your rewards faster than ever.

Aeroplan’s loyalty platform wasn’t delivering the details users needed. Members struggled to track their points, rewards felt out of reach, and the whole experience was more frustrating than rewarding.

I stripped away the clutter and added the clarity users needed. Sorting, filtering, and clear points tracking were all streamlined, making it easy for over 5 million users to see what they’ve earned and how to redeem it.

  • UX/UI Design

  • Content Strategy

  • UX Writing

SERVICES

  • UX Research

  • Information Architecture

  • A complex loyalty platform with over 5 million active users was growing rapidly.

  • Users struggled with point transparency, especially around earning, redeeming, and tracking their status.

  • The surge in activity exposed the need for a user-friendly dashboard to help members easily track their loyalty transactions.

INSIGHT

  • Facilitated discovery workshops to define user problems, write user stories, and map out potential solutions and feature roadmaps.

  • Conducted 2 rounds of user testing and interviews with 14 participants, analyzing feedback and metrics to fine-tune the design.

  • Added key features like dismissible ads, sort and filter options, clearer information on point accumulation, and actionable empty states to enhance the user experience.

IDEA

  • 85% increase in task completion rates.

  • 65% increase in points transparency.

  • 25% increase in engagement with earning and redemption.

IMPACT

Lead Product Designer

MY ROLE

2023 / 6 Months

YEAR / TIMELINE

1 Product Owner
3 Engineers
2 Quality Assurance

TEAM

eCommerce
Loyalty
Travel

INDUSTRIES