Gigit

Simplify giving.

Fundraise, volunteer, and manage.

Gigit wasn’t just an idea—it became a full platform from the ground up.

As the Founding Product Designer, I built the platform from the ground up—leading user flows, content strategy, brand development, and scalable systems.

Gigit’s launch fueled early user adoption, $5M in seed funding, and long-term client growth—laying the foundation for its evolution into Kambeo.

Founding Product & Brand Designer

Role

14 months

Timeline

1 Product Owner & 3 Engineers

Team

SaaS, Tech & eCommerce

Industries

Reality on day one

No foundation.
Big expectations.

Early research existed, but the product lacked structure, user flows, and clarity.
Faced a tight six-month timeline to launch.
Three distinct audiences (nonprofits, businesses, individuals) needed tailored experiences from day one.
No brand, no voice, no visuals—everything had to be built from scratch.

From MVP to full launch

Built for scale.
Designed for people.

Led workshops and interviews to map user needs and build out personas.
Created user flows and prototypes to make navigation intuitive across roles.
Designed a flexible UI with eCommerce, dashboard, and chat features.
Built a scalable design system and content framework to keep everything consistent.
Established Gigit’s brand from scratch—logo, voice, colours, icons, and illustrations.