Janssen

Say less, show more

Simplifying pharma communication

Janssen didn’t just need design, it needed clarity across every touchpoint.

As the sole designer, I created a flexible brand system for reports, emails, and treatment guides—pairing bold visuals with flat iconography and crisp medical imagery.

The result? Clearer communication, stronger engagement, and a fresh identity that brought focus to critical information without losing credibility.

Creative Director & Visual Designer

Role

6 months

Timeline

Solo

Team

Pharmaceutical & Healthcare

Industries

Insight

Heavy on text.
Light on impact.

  • Assets were crammed with dense copy, lacking flow, structure, and visual hierarchy.

  • Materials felt sterile and forgettable—too much text, not enough clarity or personality.

  • An infographic request became the spark for a bold, scalable visual system.

Initiative

Bold visuals.
Built to last.

  • Designed a scalable visual system used across infographics, emails, reports, and social assets.

  • Introduced custom illustrations, iconography, and colour blocking to modernize pharma visuals.

  • Balanced biotech textures and human imagery to bring warmth and credibility.

  • Streamlined dense medical content into clean, structured layouts for better comprehension.

  • Developed flexible templates that enabled faster asset production across teams.

“Everyone kept asking for the ‘new look’—it just worked.”

– Marketing Manager, Janssen