Janssen

Say less, show more

Simplifying pharma communication

Janssen didn’t just need design, it needed clarity across every touchpoint.

As the sole designer, I created a flexible brand system for reports, emails, and treatment guides—pairing bold visuals with flat iconography and crisp medical imagery.

The result? Clearer communication, stronger engagement, and a fresh identity that brought focus to critical information without losing credibility.

Creative Director & Visual Designer

Role

6 months

Timeline

Solo

Team

Pharmaceutical & Healthcare

Industries

Initiative

Built for scale.
Designed for people.

  • Led workshops and interviews to map user needs and build out personas.

  • Created user flows and prototypes to make navigation intuitive across roles.

  • Designed a flexible UI with eCommerce, dashboard, and chat features.

  • Built a scalable design system and content framework to keep everything consistent as Gigit grew.

Insight

No foundation.
Big expectations.

  • Early research existed, but the product lacked structure, flows, and clarity.

  • Translated scattered insights into a usable, scalable platform—fast.

  • Three distinct audiences (nonprofits, businesses, individuals) needed tailored experiences from day one.

“From vision to reality, Brittany brought Gigit to life.”

– Founder, Gigit